Michelle Casale, MBA, CUA
Portfolio: MCasale.com
Boca Raton, FL 33432 | 561-414-6985 | mcasale23@gmail.com | www.linkedin.com/in/mcasale23
Visionary UX & AI Experience Leader
Elevate Digital Products Through Human-Centered Design and Strategic AI Integration |
Drive Measurable Outcomes at Scale
AI-Driven Experience Design & Research leader with strategic UX/Design expertise, leading teams and roadmaps to deliver high-impact, measurable ROI for global enterprises. Proven track record in achieving significant business outcomes through strategic UX modernization, defining and delivering AI-native experiences that drive enterprise agentic automation, and securing executive buy-in for strategic platform initiatives. Thrive in cultures that value intellectual courage, cross-functional collaboration, and authentic leadership. Seeking organizations where design is a strategic asset — not a downstream service.
Awards & Achievements
· Innovation Dreamerhack (2nd Place Win, 2024): Secured $1.1M in AWS credits for AI Search Orchestrator Experience
· AI Hackathon (1st Place Win, 2025): Designed the "Vibe Coded" interface and led the Jobs-to-be-Done (JTBD) research for the Material Delivery Tool solution
· n8n AI Automation Challenge (2025): Designed UI vision for automating reseller leads (with Product and Engineering)
UX Strategy & Leadership Skills
· Strategic Leadership & Scale: Proven ability to lead and scale distributed teams, driving initiatives that achieve quantified business growth and high-impact ROI
· AI Strategy & Governance: Expert in integrating AI, data insights, and human-centered research to create intelligent products while ensuring adherence to Responsible AI (RAI) principles
· Compliance & Risk Mitigation: Established strategic governance (WCAG, Section 508) and compliance frameworks to translate regulatory requirements into scalable, low-risk product roadmaps
· Innovation Frameworks: Championed Jobs-to-be-Done (JTBD) and Outcome-Driven Innovation, alongside establishing AI-augmented research practices using NLP for 80% faster discovery
· Product Metrics & Standards: Expert in standardizing core B2B metrics (Ease of Use, Usefulness) across Design Thinking and Human Factors workflows
· AI-Native Prototyping: Technical acuity in accelerating design-to-prototype cycles using generative AI tools (Miro AI. FigmaMake, v0.dev, Lovable) and modern developer environments (n8n, Cursor, GitHub)
Professional Experience
Trimble (Formerly eBuilder), Sunrise, FL 2017– 2025
Fast Company Best Workplaces for Innovators, 3rd Place (2024)
Director, UX, 4/2021– 10/2025
· Established commercial viability and secured $1.1M in AWS credits for the UX-initiated AI Search Orchestrator project by authoring the business case and translating high-level business goals into funded, actionable strategy.
· Instituted cross-functional governance by spearheading the UX AI Council and serving on the Innovation Council, successfully securing executive investment for the Shared Research Repository AI Initiative.
· Pioneered UX research flow leveraging AI/NLP for generative research synthesis on hundreds of user interview transcripts, accelerating the research phase by a month.
· Drove executive-level mandate for accessibility platform rollout, implementing automated enforcement and issue prioritization that mitigated proactive legal risk and delivered a significant reduction in audit costs.
· Collaborated with Product and Engineering leading the architecture of a new experience vision and UX roadmap guiding the cross-functional teams.
User Experience Manager, 1/2017 – 4/2021
· Initiated and secured executive prioritization for a unified design system, establishing reusable components and standards that streamlined the design-to-dev handoff and ensured consistency across the product portfolio.
Michelle Casale, MBA, CUA Portfolio: MCasale.com Page Two
· Orchestrated a comprehensive service blueprinting initiative, synthesizing journey mapping and customer support data to identify critical friction points.
· Leveraged user insights to drive a homepage redesign that eliminated legacy pain points, resulting in a 90%+ improvement in NPS.
· Spearheaded the growth of the UX department from a single practitioner to a high-performing distributed team of 8, establishing standardized workflows and Design Ops.
· Demonstrated M&A integration leadership by successfully navigating complex acquisition transitions and aligning disparate product cultures and design standards to maintain operational continuity and brand integrity.
ChenMed, Miami, FL 2014 – 2016
Leader in value based primary healthcare providing a comprehensive interface in maintaining optimal patient health
Senior User Experience Designer
· Established baseline metrics for new product usability, focusing on evidence-based design and validating content and workflows with medical experts. Ensured alignment of internal standards with external regulatory requirements (NIST Usability Recommendations).
· Streamlined the Electronic Health Record (EHR) and notetaking for a Value-Based Primary Healthcare system, addressing the challenge of designing intuitive interfaces for complex chronic disease management workflows.
· Created reusable design patterns to standardize the clinical workflow experience, informing development of a design system for a complex health-focused platform.
Fidelity National Info Services, Sunrise, FL 2007 – 2013
Leader in 3rd Party Processing providing a platform to fully service prepaid cards.
Product Design and Usability Manager
· Functional unit leader and hands-on manager of teams responsible for B2C and B2B user interface design. Successfully designed processes and requirements to integrate Usability and Human Factors best practices within Agile, cross-functional teams.
· Directed user research and delivered interface solutions that generated over $1M in operational savings by driving efficiency improvements for complex call center applications.
· Directed the design and development of an enterprise Single Sign-On (SSO) access portal to consolidate 13+ applications, successfully delivering a unified and secure platform experience.
· Secured executive management sponsorship for strategic usability enhancements to improve the mobile user experience.
Prior Relevant Experience
World Avenue, Boca Raton, FL
Incentive marketing platform driving customer engagement through targeted offers.
User Interface Manager
· Directed UI design and development team for landing pages, new products, and enhancements, leading A/B and multivariate testing initiatives.
· Authored Functional Specifications and Statement of Work for 3rd Party outsourcing.
Education & certifications
Executive MBA, International Modules (Italy & China) | Florida International University
Bachelor of Arts, Art Humanities and Communications | Oswego State University
AI Certificate of Mastery (2025) | Section School (AI)
MIT xPRO Certificate (AI), Designing and Building Artificial Intelligence Products and Services (2022)
Product Institute, Metrics (2023)
NN/g Management Certificate (2018-2021), Specializations: UX VP/Director, CX Transformation, Design Ops, Service Blueprinting, Lean UX
Product Talk Academy, Continuous Discovery Habits, Master Class (2021)
University of Denver MeasuringU UX Bootcamp, User Experience Research Certification (2020)
Human Factors International, Designing for Mobile & Certified Usability Analyst (2012 & 2014)