MICHELLE CASALE, MBA, CUA
Boca Raton, Florida, 33432
mcasale23@gmail.com
www.linkedin.com/in/mcasale23

AI-Driven Experience Design & Research Leader with 20+ years of strategic UX/Design experience, including 5 years at the Director-level and over 15 years leading teams and driving roadmaps focused on delivering high-impact, measurable ROI for global enterprises. Proven track record in achieving significant business outcomes through strategic UX modernization, defining and delivering AI-native experiences that drive enterprise agentic automation, and securing executive buy-in for strategic platform initiatives.

 

LEADERSHIP SKILLS & QUALIFICATIONS

Strategic Leadership & Commercial Outcomes: Proven ability to lead and scale distributed teams, driving strategic initiatives to achieve quantified business growth, including securing $1.1M in AWS credits for the AI Search Orchestrator project and achieving a 90% NPS swing. Expert in directing teams across Design Thinking and Human Factors, while standardizing core metrics (Ease of Use, Usefulness) to evaluate new B2B product workflows.

AI Strategy, Governance & Risk Mitigation: Established and enforced strategic governance (WCAG, Section 508) and compliance frameworks, translating regulatory requirements into scalable product roadmaps to mitigate proactive legal and financial risk. Expert in integrating AI, data insights, and human-centered research to create intelligent products, ensuring adherence to Responsible AI (RAI) principles and leveraging AI literacy (ML, NLP, Generative AI) for thought leadership.

Innovation Frameworks & Execution: Championed the Jobs-to-be-Done Outcome-Driven Innovation framework and established an AI-augmented research practice leveraging NLP to process qualitative data, resulting in an 80% efficiency boost in discovery research. Demonstrates technical acuity for defining AI-native experience through design-driven prototyping, utilizing generative AI tools (v0.dev, Lovable, Miro AI, Figma Make) and developer environments (Google Cloud, VS Code, n8n, Cursor, CLI, Terminal, GitHub) to accelerate design-to-prototype cycles.

 

PROFESSIONAL EXPERIENCE

Trimble O&PS Sector, Sunrise, Florida     1/2017– 10/2025 | 8 years 11 months

Fast Company Best Workplaces for Innovators, 3rd Place (2024).

Director, UX    PROMOTED   4/2021– 10/2025 | 4 Years 7 months

User Experience Manager 1/2017– 4/2021  | 4 years 4 months

·         Established commercial viability and secured $1.1M in AWS credits for the UX-initiated AI Search Orchestrator project by authoring the comprehensive business case and translating high-level business goals into funded, actionable engineering strategy.

·         Instituted cross-functional governance by spearheading the UX AI Council and serving on the Innovation Council, successfully securing executive investment for the Shared Research Repository AI Initiative.

·         Pioneered UX research flow leveraging AI/NLP for generative research synthesis on hundreds of user interview transcripts, accelerating the research phase by a month.

·         Drove executive-level mandate for accessibility platform rollout, implementing automated enforcement and issue prioritization that mitigated proactive legal risk and delivered a significant reduction in audit costs.

·         Led the development of a new experience vision and UX roadmap that guided cross-functional teams, resulting in a 90%+ improvement in NPS on the homepage.

 

ChenMed, Miami, Florida                                                                                                            4/2014 – 12/2016 | 2 years 9 months

Leader in Value Based Primary Healthcare providing a comprehensive interface focused on keeping a patient healthy.

Senior User Experience Designer                                                                  

·         Established quantifiable baseline metrics for new product usability, focusing on evidence-based design and validating content and workflows with medical experts. Ensured alignment of internal standards with external regulatory requirements (NIST Usability Recommendations).

·         Streamlined the Electronic Health Record (EHR) and notetaking for a Value-Based Primary Healthcare system, directly addressing the challenge of designing intuitive interfaces for complex chronic disease management workflows.

·         Created reusable design patterns to standardize the clinical workflow experience, which informed the development of a design system for a complex health-focused platform.

 

Fidelity Nat’l Info Services, Sunrise, Florida                                                                             10/2007 – 11/2013 | 6 years 2 months

Leader in 3rd Party Processing providing a platform to fully service prepaid cards.

Product Design and Usability Manager

Functional unit leader and hands-on manager of teams responsible for B2C and B2B user interface design. Successfully designed processes and requirements to integrate Usability and Human Factors best practices within Agile, cross-functional teams.

·        Directed user research and delivered interface solutions that generated over $1 million in operational savings by driving efficiency improvements for complex call center applications.

·        Directed the design and development of an enterprise Single Sign-On (SSO) access portal to consolidate 13+ applications, successfully delivering a unified and secure Access Management experience. 

·        Secured executive management sponsorship for strategic usability enhancements to improve the mobile user experience.

 

World Avenue, Boca Raton, Florida                                                                                          5/2006 – 10/2007 | 1 year 6 months

An incentive Marketing Solution. Helps businesses grab the attention of customers with special deals or opportunities.

User Interface Manager                       

·        Directed UI design and development team for landing pages, new products, and enhancements, leading A/B and multivariate testing initiatives.

·        Authored Functional Specifications and Statement of Work for 3rd Party outsourcing.

·        Defined user-interface guidelines for front-end design and development.

 

 

AWARDS AND ACHIEVEMENTS

Innovation Dreamerhack (2nd Place Win, 2024): Secured $1.1M in AWS credits for AI Search Orchestrator Experience.

AI Hackathon (1st Place Win, 2025): Designed the "Vibe Coded" interface and led the Jobs-to-be-Done (JTBD) research for the Material Delivery Tool solution.

n8n AI Automation Challenge (2025): Designed UI vision for automating reseller leads (with Product and Engineering).

 

 

DEGREES, CERTIFICATIONS AND ADDITIONAL EDUCATION

Florida International University

  • Executive MBA, International Modules (Italy & China)

AI Leadership & Strategy

  • Section School (AI), AI Certificate of Mastery (2025)

  • MIT xPRO Certificate (AI), Designing and Building Artificial Intelligence Products and Services (2022)

UX/Product Leadership & Research

  • Product Institute, Metrics (2023)

  • NN/g Management Certificate (2018-2021)

    • Specializations: UX VP/Director, CX Transformation, Design Ops, Service Blueprinting, Lean UX

  • Product Talk Academy, Continuous Discovery Habits, Master Class (2021)

  • University of Denver MeasuringU UX Bootcamp, User Experience Research Certification (2020)

  • Human Factors International, Designing for Mobile & Certified Usability Analyst (2012, 2014)

Oswego State University

  • Bachelor of Arts, Art Humanities and Communications (1993)