MICHELLE CASALE, MBA, CUA
Boca Raton, Florida, 33432
mcasale23@gmail.com
www.linkedin.com/in/mcasale23
Accomplished Experience Design & Research Leader, AI-Driven Strategist with over 20 years of experience leading design and discovery research for global enterprise software. Proven track record in achieving significant business outcomes through strategic UX modernization, including pioneering AI-driven discovery research, and award-winning AI innovation that has led to measurable company-wide business impact. Recognized for driving organizational change, establishing key performance metrics, and securing executive buy-in for strategic platform initiatives.
LEADERSHIP SKILLS & QUALIFICATIONS
Strategic Leadership & Outcomes: Proven ability to lead cross-functional teams and drive strategic initiatives, aligning research and UX roadmaps with organizational goals to achieve quantified business growth (e.g., 90% NPS swing, accelerated research cycles).
Product Innovation & AI-Driven Design: Demonstrates AI Literacy and a strong understanding of core concepts like ML, NLP, and Generative AI to frame user needs and opportunities. Drives team output and innovation with a "Vibe Coder" approach, utilizing generative AI and automation tools to accelerate design-to-prototype cycles. Initiated and led the adoption of the Jobs-to-be-Done Outcome-Driven Innovation framework across the organization to foster a culture of continuous discovery and adaptability.
Core UX Leadership & Metrics: Expert in directing teams across Interaction Design, Human Factors, Information Architecture, and Usability Testing. Standardized success metrics like Ease of Use and Usefulness to evaluate new product workflows and ensure transparency and utility for AI-driven features.
Design Methodology & Tech Stack: Expert in implementing Design Thinking. Proficient with modern tools for efficiency, including Miro AI, v0.dev, Figma Make, n8n, Cursor, Google Cloud Console, Gemini and Notebook LM.
PROFESSIONAL EXPERIENCE
Trimble O&PS Sector, Sunrise, Florida 1/2017– 10/2025 | 8 years 11 months
Fast Company Best Workplaces for Innovators, 3rd Place (2024).
Director, UX PROMOTED 4/2021– 10/2025 | 4 Years 7 months
User Experience Manager 1/2017– 4/2021 | 4 years 4 months
· Authored and presented a business case for the AI Search Orchestrator project, securing a $1.1M credit from AWS to develop a reusable search component for integration across all software products.
· Spearheaded the UX AI Council and served as a Valued Member of the Innovation Council, utilizing this dual role to secure executive buy-in for the cross-functional Shared Research Repository AI Initiative, which led to regular, monthly strategic guidance with a key executive.
· Pioneering UX Research Flow: Leveraged AI/NLP for Generative Research Synthesis on hundreds of user interview transcripts, automating the creation of Jobs-to-be-Done canvases and desired outcomes, resulting in accelerating the research phase by one full month.
· Spearheaded the business case and strategy for WCAG and Section 508 accessibility compliance, securing the platform budget for Allyant and eliminating the manual logging of Jira tickets. This strategic implementation enabled automated prioritization of critical vs. low-priority issues, reducing the cost per audit and mitigating proactive legal risk.
· Led the development of a new experience vision and UX roadmap that guided cross-functional teams, resulting in a 90%+ improvement in NPS (Net Promoter Score) on the homepage. Simultaneously defined and standardized Ease of Use and Usefulness as core metrics for evaluating all new product workflows.
ChenMed, Miami, Florida 4/2014 – 12/2016 | 2 years 9 months
Leader in Value Based Primary Healthcare providing a comprehensive interface focused on keeping a patient healthy. It solves the problem of electronic health record and notetaking for a value-based approach.
Senior User Experience Designer
· Formalized Usability Metrics & Standards: Established quantifiable baseline metrics for new product usability and led the creation of reusable design patterns, personas, and workflow templates to standardize the user experience and ensure effective measurement. Aligned internal standards with external regulatory requirements (NIST Usability Recommendations).
Fidelity Nat’l Info Services, Sunrise, Florida 10/2007 – 11/2013 | 6 years 2 months
Leader in 3rd Party Processing providing a platform to fully service prepaid cards. It solves the problem for gifts, expense account and bank account replacement and addresses the associated services.
Product Design and Usability Manager
Functional unit leader and hands-on manager of teams responsible for B2C and B2B user interface design. Successfully designed processes and requirements to integrate Usability and Human Factors best practices within Agile, cross-functional teams.
· Secured executive management sponsorship for strategic usability enhancements to improve the mobile optimized solution, guiding the effort through research, design, and successful implementation.
· Directed user research and discovered interface solutions that generated $1+ million in savings by driving efficiency improvements for complex internal and external call center applications.
· Led the design and front-end development of an enterprise single sign-on (SSO) extranet portal to consolidate 13+ e-commerce and mgmt applications for a Fortune 100 company, managing migration of 100+ million cards.
· Guided the team in performing user studies, capturing robust user requirements, and translating complex business and functional requirements into validated design solutions.
World Avenue, Boca Raton, Florida 5/2006 – 10/2007 | 1 year 6 months
An incentive Marketing Solution. Helps businesses grab the attention of customers with special deals or opportunities.
User Interface Manager
· Managed team for UI development for landing pages, new products, and enhancements, leading A/B and multivariate testing initiatives.
· Authored Functional Specifications and Statement of Work for 3rd Party outsourcing.
· Defined user-interface guidelines for front-end design and development.
Awards and Achievements
Innovation Dreamerhack (2nd Place Win, 2024): Secured $1.1M in AWS credits for AI Search Orchestrator Experience.
AI Hackathon (1st Place Win, 2025): Designed the "Vibe Coder" interface and Jobs-to-be-Done (JTBD) canvas for the Material Delivery Tool solution.
n8n Automation Challenge (2025): Built an AI-driven workflow for reseller lead email submission.
DEGREES, CERTIFICATIONS AND ADDITIONAL EDUCATION
Section School (AI), 2025, AI Certificate of Mastery
Product Institute, 2023, Metrics
MIT xPRO Certificate (AI), 2022, Designing and Building Artificial Intelligence Products and Services
NN/g Mgmt Certificate, (2018-2021), UX VP/Director, CX Transformation, Design Ops, Service Blueprinting, Lean UX
Product Talk Academy, Continuous Discovery Habits, 2021, Master Class
University of Denver MeasuringU UX Bootcamp, 2020, User Experience Research Certification
Human Factors International, 2012, 2014, Designing for Mobile & Certified Usability Analyst
Florida International University, 2012, Executive MBA, International Modules (Italy & China)
Oswego State University, 1993, Bachelor of Arts, Art Humanities and Communications